On April 10, the first ever image of a black hole was announced. It soon appeared in the mainstream media and in a matter of minutes became global trending topic. Imagine that Donuts had related to such image in a positive way. The impact and value of an equivalent communication would have been incalculable.
"There are better ideas in the bin than on air"
Reverse Creativity
Creativity
Hole in one
Suppose we give you a golf ball to start your course in the field. A special ball which, in addition to flying higher and farther, is so accurate that it will hollow the hole in its first blow. That magic ball is called ytivitaerC. A weird name that you will probably remember as soon as I tell you it stands for Reverse Creativity. Even more when you find out how it works and decide to put it into practice.
This is Me Ink.
Jaume Monés
Fly with Me
Would you get on a hot air balloon whose pilot lacks enough flight experience? So why would you leave your communication in inexpert hands? The success of a campaign depends on being notorious, persuasive and memorable. And that can only be achieved in 2 ways: With plenty of money to spread the message until it reaches the audience's mind or with creativity to reach their heart at first chance. The more creativity, the less investment. But creativity must be accurate. Good ideas fly high and far. Bad ones can make you crash. Futuristic version
Flight hours
Advertising
Freixenet
René Barbier Wine
"Nothing like a delicious turkey to open a good bottle of rosé wine"
It looks like a turkey, but it is a lion; or better said, the ideal corkscrew to celebrate what ended up being: Gold Lion in Cannes. A campaign that also hunted plenty of major pieces in other renowned advertising grounds.
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González Byass
Cabomar White Wine
"Fruits de mer"
Fruits of the sea that satisfied the exquisite palates of the jury in numerous advertising waters: Gold Lion in Cannes.
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D.O. Navarra
Red Wine from Navarra
"The hunting season is open"
The hunting season begins loaded with the ammunition of the red wines from Navarra.
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AFANOC
Children with Cancer
"We don't ask for more than you can give"
Chapeau for the girl who gave us much more than what we asked for on the set. An angel that I will always keep in my heart. Put your Cap On campaign for the Association of Relatives and Friends of Oncological Children.
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FC Barcelona
Match for Peace
"Palestinians and Israelis defend each other"
For the first time (and hope it is not the last) Israelis and Palestinians are united for a common good. A team made of professional players from both countries face the Football Club Barcelona in the first Match for Peace ever played at the Camp Nou.
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Pedras Salgadas
Sparkling Mineral Water
"Appease your most basic instinct: Thirst"
In Portugal there was a rumor that "Agua das Pedras" raised something more than the spirit. It was enough to encourage the urban legend a bit to become extremely viral.
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Bagués
Fine Jewellery
"You are the jewel"
The real jewel is not made of noble metals and precious stones. The true jewel is the woman who wears it.
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Random House Mondadori
Summer with DeBolsillo
"No bookless, thanks"
We suggest you go to the beach with a pocket book DeBolsillo, even if you do not wear any pockets.
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Winterthur
Road safety
"Trip with no return"
The danger of partying by car is that alcohol and drugs can change the driver's seat on the way back.
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Pedras Salgadas
Balanced Mineral Water
"Complementary"
Our best half does not have to be similar to us. It is usually our opposite.
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